--- title: "#07: How to Mindfully Disrupt A $33B Industry - Cody Levine" description: Cody Levine is an ironman, brand builder, and the co-founder of Twice. image: https://blog.kevinwathey.com/hubfs/KW%20-%20ALL/io%20-%20Podcast/io%20Pod%20%20%20%20Blog%20Featured%20Image.png --- [Skip to the main content.](https://blog.kevinwathey.com/io/07#main-content) [![Kevin Wathey Signature](https://blog.kevinwathey.com/hs-fs/hubfs/Kevin%20Wathey%20-%20Signature%20%5BTransparent%5D%20(No%20SubTitle).png?width=588&height=164&name=Kevin%20Wathey%20-%20Signature%20%5BTransparent%5D%20(No%20SubTitle).png "Kevin Wathey Signature")](http://www.kevinwathey.com) [![Kevin Wathey Signature](https://blog.kevinwathey.com/hs-fs/hubfs/Kevin%20Wathey%20-%20Signature%20%5BTransparent%5D%20(No%20SubTitle).png?width=588&height=164&name=Kevin%20Wathey%20-%20Signature%20%5BTransparent%5D%20(No%20SubTitle).png "Kevin Wathey Signature")](http://www.kevinwathey.com) - [Newsletter](http://www.kevinwathey.com/newsletter) - [Podcast](http://www.kevinwathey.com/podcast) Toggle Menu Toggle Menu - [Newsletter](http://www.kevinwathey.com/newsletter) - [Podcast](http://www.kevinwathey.com/podcast) ###### **Do THE verb, don't be the noun** — Inputs Only. [Instagram](https://www.instagram.com/kevinwathey) [Linkedin](https://www.linkedin.com/in/kevinwathey/) [X](https://twitter.com/kevin_wathey) [YouTube](https://youtube.com/c/kevinwathey) 1 min read # #07: How to Mindfully Disrupt A $33B Industry - Cody Levine [Kevin Wathey](https://blog.kevinwathey.com/io/author/kevin-wathey) : March 22, 2024 [Inputs Only Podcast](https://blog.kevinwathey.com/io/tag/inputs-only-podcast) [![Watch On YouTube](https://no-cache.hubspot.com/cta/default/21176166/ea60ab23-e2e0-49f5-aa9d-37cb0677b1d3.png)](https://cta-redirect.hubspot.com/cta/redirect/21176166/ea60ab23-e2e0-49f5-aa9d-37cb0677b1d3) ![Featured Image](https://blog.kevinwathey.com/hubfs/KW%20-%20ALL/io%20-%20Podcast/io%20Pod%20%20%20%20Blog%20Featured%20Image.png) Entrepreneurship can be challenging... especially when competing with the likes of Colgate, Crest and Sensodyne. With the support of Lenny Kravitz, my guest today choose to go to war and disrupt the oral wellness industry... discovering he was an Ironman in the process. Cody Levine is an ironman, brand builder, and the co-founder of Twice. *\*An oral wellness brand focused on balancing your oral microbiome for a brighter you.* In this episode, expect to learn Cody's framework for disrupting a $33B industry, how to remain mindful in the face of adversity, his sink or swim mentality when it comes to relationships, how he redefined prayer and praise in his life, and more.  - Time Stamps [00:00](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=0s) The Story Behind Twice Toothpaste [04:02](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=242s) The Power of a Smile [08:14](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=494s) How To Be Authentic in Business [09:32](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=572s) How To Embracing Fear & Finding Freedom in Nature [12:07](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=727s) Navigating the Challenges of Entrepreneurship [15:20](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=920s) Key Performance Indicators for Brand Growth [19:03](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=1143s) How To Disrupt An Industry [26:07](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=1567s) Navigating Content Creation in the CPG Industry [30:27](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=1827s) Finding A Community of Canker Sore Sufferers [31:22](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=1882s) The Power of Creators on Social Media [34:07](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=2047s) The Importance of Storytelling in Branding [47:51](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=2871s) What They Don't Tell You About Entrepreneurship [55:57](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=3357s) How To Regulate Your Emotions And Respond Mindfully [01:04:42](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=3882s) How To Think About Building Relationships [01:12:52](https://www.youtube.com/watch?v=oNIgKqjBxsU&t=4372s) Cultivating Presence Despite Uncertainty - Ep. Sponsors: Leisure Project | Hydration Made Happier Available on Amazon: [https://amzn.to/49Lj3We](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbG05bkxiU0tYNms4NE5xWTF3aTJEV2JUaUdiQXxBQ3Jtc0trNGthcGI2Y1lZZTRXekJXN3NoLU1yMzAzd0E1UEVEbHcyeFo4SGY5a3hXQ1FaWW1BcVc1OFZTdDM4OW5aM3JVRTMtVHVERUNUQ0I3MVdBSWV3SXVlU0t0cm5HdjNfVWpyNEpraER5TFJPV1pVMS1WZw&q=https%3A%2F%2Famzn.to%2F49Lj3We&v=5uyev0hKMe8) Receive a discount at checkout using code: INPUTSONLY10 - Get in touch in the comments at: YouTube: [Click Here](https://www.youtube.com/kevinwathey?sub_confirmation=1) Instagram: [Click Here](https://www.instagram.com/kevinwathey/) Twitter / X: [Click Here](https://x.com/Kevin_Wathey) Follow Me: [https://beacons.ai/kevinwathey](https://beacons.ai/kevinwathey)   #### Inputs Only – Newsletter A weekly email of learnings for life & work. - [Terms](http://www.kevinwathey.com/en/terms) - [Privacy](http://www.kevinwathey.com/en/privacy) - [About](http://www.kevinwathey.com/about) - [Contact](http://www.kevinwathey.com/contact) © 2026 Wathey & Co., Inc. 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