--- title: "#13: The Science Of Social Media - JT Barnett" description: JT Barnett is a social media strategist and founder of BarnettX, a creative consultancy serving both startups and legacy brands. image: https://blog.kevinwathey.com/hubfs/KW%20-%20ALL/io%20-%20Podcast/io%20Pod%20%20%20%20Blog%20Featured%20Image.png --- [Skip to the main content.](https://blog.kevinwathey.com/io/13#main-content) [![Kevin Wathey Signature](https://blog.kevinwathey.com/hs-fs/hubfs/Kevin%20Wathey%20-%20Signature%20%5BTransparent%5D%20(No%20SubTitle).png?width=588&height=164&name=Kevin%20Wathey%20-%20Signature%20%5BTransparent%5D%20(No%20SubTitle).png "Kevin Wathey Signature")](http://www.kevinwathey.com) [![Kevin Wathey Signature](https://blog.kevinwathey.com/hs-fs/hubfs/Kevin%20Wathey%20-%20Signature%20%5BTransparent%5D%20(No%20SubTitle).png?width=588&height=164&name=Kevin%20Wathey%20-%20Signature%20%5BTransparent%5D%20(No%20SubTitle).png "Kevin Wathey Signature")](http://www.kevinwathey.com) - [Newsletter](http://www.kevinwathey.com/newsletter) - [Podcast](http://www.kevinwathey.com/podcast) Toggle Menu Toggle Menu - [Newsletter](http://www.kevinwathey.com/newsletter) - [Podcast](http://www.kevinwathey.com/podcast) ###### **Do THE verb, don't be the noun** — Inputs Only. [Instagram](https://www.instagram.com/kevinwathey) [Linkedin](https://www.linkedin.com/in/kevinwathey/) [X](https://twitter.com/kevin_wathey) [YouTube](https://youtube.com/c/kevinwathey) 1 min read # #13: The Science Of Social Media - JT Barnett [Kevin Wathey](https://blog.kevinwathey.com/io/author/kevin-wathey) : May 3, 2024 [Inputs Only Podcast](https://blog.kevinwathey.com/io/tag/inputs-only-podcast) [![Watch On YouTube](https://no-cache.hubspot.com/cta/default/21176166/ea60ab23-e2e0-49f5-aa9d-37cb0677b1d3.png)](https://cta-redirect.hubspot.com/cta/redirect/21176166/ea60ab23-e2e0-49f5-aa9d-37cb0677b1d3) ![Featured Image](https://blog.kevinwathey.com/hubfs/KW%20-%20ALL/io%20-%20Podcast/io%20Pod%20%20%20%20Blog%20Featured%20Image.png) Why do some find their lane on social media, and other post content for years with no success? It's this question and others I wanted to learn more about during my time with JT Barnett. My guest today is JT Barnett. He is a social media strategist and founder of BarnettX, a creative consultancy serving both startups and legacy brands. In this episode, expect to learn tactical advice for social media, how JT views relationships and cultivates community, what to look for when networking, and more. Including my personal favorite, the primary input JT attributes his social media success too.   - Time Stamps [00:00](https://www.youtube.com/watch?v=QZW__ABSbuA&t=0s) How To Navigate Social Media Effectively [07:13](https://www.youtube.com/watch?v=QZW__ABSbuA&t=433s) The Challenges of Content Creation [14:01](https://www.youtube.com/watch?v=QZW__ABSbuA&t=841s) Embracing Authenticity in Content Creation [21:16](https://www.youtube.com/watch?v=QZW__ABSbuA&t=1276s) How To Take Responsibility and Becoming Accountable [30:31](https://www.youtube.com/watch?v=QZW__ABSbuA&t=1831s) How To Navigate Relationships and Set Boundaries [37:27](https://www.youtube.com/watch?v=QZW__ABSbuA&t=2247s) Shifting from Transactions to Relations in Business [40:02](https://www.youtube.com/watch?v=QZW__ABSbuA&t=2402s) The Secret to Balancing Growth with Lifestyle Enjoyment [49:50](https://www.youtube.com/watch?v=QZW__ABSbuA&t=2990s) Manifesting Dreams and Embodying Goals [55:04](https://www.youtube.com/watch?v=QZW__ABSbuA&t=3304s) Exploring Personal Development and Influential Thinkers - Ep. 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