--- title: "#26: The Secret To Creating Marketing Campaigns In 2024 - Max Hertan" description: "Max Hertan is the founder of Megaphone, Australias #1 Performance Marketing agency, a superconnector and someone who is an exceptional forward thinker and innovator." image: https://blog.kevinwathey.com/hubfs/KW%20-%20ALL/io%20-%20Podcast/io%20Pod%20%20%20%20Blog%20Featured%20Image.png --- [Skip to the main content.](https://blog.kevinwathey.com/io/26#main-content) [![Kevin Wathey Signature](https://blog.kevinwathey.com/hs-fs/hubfs/Kevin%20Wathey%20-%20Signature%20%5BTransparent%5D%20(No%20SubTitle).png?width=588&height=164&name=Kevin%20Wathey%20-%20Signature%20%5BTransparent%5D%20(No%20SubTitle).png "Kevin Wathey Signature")](http://www.kevinwathey.com) [![Kevin Wathey Signature](https://blog.kevinwathey.com/hs-fs/hubfs/Kevin%20Wathey%20-%20Signature%20%5BTransparent%5D%20(No%20SubTitle).png?width=588&height=164&name=Kevin%20Wathey%20-%20Signature%20%5BTransparent%5D%20(No%20SubTitle).png "Kevin Wathey Signature")](http://www.kevinwathey.com) - [Newsletter](http://www.kevinwathey.com/newsletter) - [Podcast](http://www.kevinwathey.com/podcast) Toggle Menu Toggle Menu - [Newsletter](http://www.kevinwathey.com/newsletter) - [Podcast](http://www.kevinwathey.com/podcast) ###### **Do THE verb, don't be the noun** — Inputs Only. [Instagram](https://www.instagram.com/kevinwathey) [Linkedin](https://www.linkedin.com/in/kevinwathey/) [X](https://twitter.com/kevin_wathey) [YouTube](https://youtube.com/c/kevinwathey) 1 min read # #26: The Secret To Creating Marketing Campaigns In 2024 - Max Hertan [Kevin Wathey](https://blog.kevinwathey.com/io/author/kevin-wathey) : September 28, 2024 [Inputs Only Podcast](https://blog.kevinwathey.com/io/tag/inputs-only-podcast) [![Watch On YouTube](https://no-cache.hubspot.com/cta/default/21176166/ea60ab23-e2e0-49f5-aa9d-37cb0677b1d3.png)](https://cta-redirect.hubspot.com/cta/redirect/21176166/ea60ab23-e2e0-49f5-aa9d-37cb0677b1d3) ![Featured Image](https://blog.kevinwathey.com/hubfs/KW%20-%20ALL/io%20-%20Podcast/io%20Pod%20%20%20%20Blog%20Featured%20Image.png) Max Hertan is the founder of Megaphone, Australias #1 Performance Marketing agency, a superconnector and someone who is an exceptional forward thinker and innovator. In this episode, expect to learn how all companies should be thinking about marketing, why paid ads is not where you should start, how to think about outsourcing, systems thinking, and more. Including my personal favorite the system that allows you to become conversation in any language in less than 100 hours. - Time Stamps [00:00](https://www.youtube.com/watch?v=BXyluNG_sbk&t=0s) Founder of Australias #1 Performance Marketing Agency [06:29](https://www.youtube.com/watch?v=BXyluNG_sbk&t=389s) Analyzing Ad Creatives and Creating Effective Ads [08:25](https://www.youtube.com/watch?v=BXyluNG_sbk&t=505s) Marketing In-house vs. Agency [13:11](https://www.youtube.com/watch?v=BXyluNG_sbk&t=791s) Building a Community of Like-Minded Individuals [19:27](https://www.youtube.com/watch?v=BXyluNG_sbk&t=1167s) Navigating Relationships and Marketing Strategies [24:37](https://www.youtube.com/watch?v=BXyluNG_sbk&t=1477s) Importance of Defensibility in Launching New Companies [32:14](https://www.youtube.com/watch?v=BXyluNG_sbk&t=1934s) Navigating Leadership Strategies and Work-Life Balance [48:49](https://www.youtube.com/watch?v=BXyluNG_sbk&t=2929s) Max's Monthly Challenge [54:18](https://www.youtube.com/watch?v=BXyluNG_sbk&t=3258s) Language Learning Techniques - Ep. 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