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2 min read

Leverage (Why You're Not Worth More)

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Though time is a human construct, it is finite.


You and I receive the same gift each morning that we wake...

... and how we choose to spend our most valuable currency is a choice.


Whichever side of the fence you sit, this means that there is equality of opportunity.

Equality that is rooted in freedom of choice... with no one to blame but yourself.


If you're not where you want to be, it's because you present actions aren't aligned with your desired future.


More often than not, you're merely trading what you want for what you can have right now.

This is because your current circumstances are nothing more than a trailing indicator of past choices.


If that's true, and we're all given the same 24 hours, how can some be so much farther ahead?


It's because they're playing a different game entirely... and not just monetarily.


Those who accomplish, experience, and obtain the most are no different from you and me.

What sets them apart is their understanding that each input dictates an outcome... and if there are a finite number of inputs one can make each day, then the ones they choose must contain more leverage than the ones you're making.


Additionally, there are levels to this game.


I first learned about leverage from Naval Ravikant and later through Alex Hormozi.

... both of which talk about the 4 C's of leverage.






... all of which are compounded by time (the 5th element of leverage).


To get to the 'next level' you don't need to do more; instead, you need to enlist greater leverage.

*The paradox is this often means doing less. Saying 'No' leads to growth; more often than saying 'Yes'.


As an example, let's say you're running a business and you're the operator.

To expand, you must either hire staff (Collaboration), create one-to-many (Content), or develop systems (Code).


Stick with one approach for a long enough time horizon and you'll continue to grow
... or use another of the C's to elicit greater leverage.

As these begin to compound upon one another you'll begin to move from tier to the next tier.


What the best understand is that leverage is exponential.

Because of this, they don't move the fastest...

... but they do get considerably more for each step they take.


This is a hard pill for some to swallow because it means you don't have the skills to make more... yet.

The good news is that if you take responsibility for your actions, work more on yourself than your business, and commit to never-ending growth you have the opportunity to design your life exactly as you'd like it to be.


If you're struggling to relate this to your present circumstances, start with what you can begin saying 'no' to.


Once you know what not to do, you'll soon see what is working.

Double-down there (it will be within one of the 4 C's), and once you hit terminal velocity you'll know where to focus.


Thanks for reading. Make this weekend a masterpiece!

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